DOIT-smart Advisory Board & Team

Solid and practice-oriented expertise

I’m a strategist through and through, one with “doer-qualities”. With GetDiversity I systematically bring diversity to boards of directors and support URManagement organizations in their leadershipdevelopment so that they can successfully implementtheir strategies. As a lecturer at the University of St. Gallen, I integrate my topics in the course “Strategy Consulting in Practice”. I believe in diversity in management bodies as a strategic successfactor and have been interested in and committed to the interests of women for 30 years.

Esther Miriam de BoerGetDiversity & UR Management
Board member in various companies & President of the Association of women’s companies
Member of the Advisory Board DOIT-smart

I have been supporting and advising decision-makers forover 14 years. My passion is for entrepreneurs, managing directors and board members and theirbusiness challenges. As a lawyer, I have the necessaryskills to support the development/improvement ofguidelines, directives and legal norms and to optimizethem along the lines of behavioural economics. I am aninnovative doer, lateral thinker and visionary. Mystrengths lie in communication, cooperation and solutiondevelopment. Thanks to my profound knowledge ofbehavioural economics, I know the human decision-making patterns and can optimize the decisions of thetarget groups by means of targeted decisionarchitecture.

Reto BlumHead of Sales Control & Multichannel Management NEUE AARGAUER BANK AG
Founder of
MemberAdvisory Board DOIT-smart

I am a trained lawyer and have many years of experiencein employer policy. As the person responsible for thelabour market at the SAV, the specialists and theworking conditions are a key issue for me.

Daniella LützelschwabHead of Department Labour Market at the Swiss Employers Association
Member Advisory Board DOIT-smart

As a lawyer, I am part of a team that advises Swissmemmember companies on labour law and CLA issues. Swissmem is the industry association for the machinery, electrical and metal industries. As part of Swissmem’sspecialist strategy, I am responsible for women andfamily and the compatibility of work and family life.

Eva BruhinHead of Department at Swissmem
Member Advisory Board DOIT-smart

At the State Secretariat for Economic Affairs SECO, I am responsible for organisational development, knowledge management and learning. In addition, I consult individuals and management. Diversity is key!

Nina ProchazkaState Secretariat for Economic Affairs
Member Advisory Board DOIT-smart

What drives me is the complex interaction of people and organizations. The interactions, their complexity and sometimes the simplicity challenge and inspire me again and again.

Clivia Koch PohlCEO and Founder of Koch Pohl Consulting GmbH
Member Advisory Board DOIT-smart

For 13 years I worked for Swiss Re in the D&I division, including as a member of a crisis management team. Before joining Swiss Re, I worked for around seven years for the Association of Public Service Personnel (VPOD), where I advised members in the social field. I have a Master’s degree in Supervision, Systemic Coaching and Organizational Development and am a certified Career and Leadership Coach. “Do it smart” is my motto throughout my career, in order to be able to work successfully with a fulfilling private life.

Helena Trachsel*Head of the Office for Equality between Women and Men of the Canton ZH
Member Vereinsvorstand DOIT-smart

I am executivecoach, systemicconsultant, leadershipdeveloper, visitingresearcher and teach at the Leadership Excellence Institut Zeppelin | LEIZ at Zeppelin University as well as at Karlshochschule International University. I am personally concerned and passionate about diversity and active on the topic in research and practice. Impment: NOW!

Dr. Angelica MarteCEO and Founder of moimo AG
Member of the Advisory Board DOIT-smart